- Copy within platform character limits
- No claims you cannot substantiate
- Special ad category rules checked when relevant
- Text readable on mobile and safe zones respected for video
- Captions burned in or available for sound-off viewing
- Landing page matches offer and price
- Ad name follows the naming convention
Ad creative QA checklist
- [ ] Copy within platform character limits - [ ] No claims you cannot substantiate - [ ] Special ad category rules checked when relevant - [ ] Text readable on mobile and safe zones respected for video - [ ] Captions burned in or available for sound-off viewing - [ ] Landing page matches offer and price - [ ] Ad name follows the naming convention