Headline repeats the promise of the ad or link that brings traffic
The page has one primary call to action
Value is clear in the first screen on mobile
Proof such as reviews, logos or data is near the decision point
Objections are answered on the page
Form asks only for what is needed
Page loads fast on a mid-range phone
Tracking fires on the conversion action
Copy is free of claims you cannot support
- [ ] Headline repeats the promise of the ad or link that brings traffic
- [ ] The page has one primary call to action
- [ ] Value is clear in the first screen on mobile
- [ ] Proof such as reviews, logos or data is near the decision point
- [ ] Objections are answered on the page
- [ ] Form asks only for what is needed
- [ ] Page loads fast on a mid-range phone
- [ ] Tracking fires on the conversion action
- [ ] Copy is free of claims you cannot support