Local business profile setup checklist

  • Business name matches real-world signage, website and stationery, with no added keywords, locations or taglines
  • Primary category is the most specific fit
  • Hours, holiday hours and service areas are correct
  • Services and products are listed
  • Photos of exterior, interior, team and work are uploaded
  • Phone number and website include tracking only if NAP stays consistent
  • Review link is ready to share with all customers, with no incentives and no filtering to only happy customers
  • Same facts are used on Apple Business Connect, Bing Places and Yelp

Sources

  1. Guidelines for representing your business on Google - Google Business Profile Help
  2. Prohibited and restricted content - Maps User Generated Content Policy Help