Pixel and Conversions API both send key events with the same event name and event ID for deduplication
Domain is verified in Meta Business Suite for link ownership (Meta no longer requires the 8-event Aggregated Event Measurement setup)
Campaign structure is consolidated enough to exit learning
Exclusions remove existing customers where intended
Frequency and CTR trends are checked for fatigue
Creative is tagged by concept, hook and format for reporting
Attribution setting is noted in every report
Business portfolio people and partners are current
- [ ] Pixel and Conversions API both send key events with the same event name and event ID for deduplication
- [ ] Domain is verified in Meta Business Suite for link ownership (Meta no longer requires the 8-event Aggregated Event Measurement setup)
- [ ] Campaign structure is consolidated enough to exit learning
- [ ] Exclusions remove existing customers where intended
- [ ] Frequency and CTR trends are checked for fatigue
- [ ] Creative is tagged by concept, hook and format for reporting
- [ ] Attribution setting is noted in every report
- [ ] Business portfolio people and partners are current