Schema markup review checklist

  • Each type matches the page's main content
  • Every property value matches what is visible on the page
  • Required and recommended properties for the rich result are present
  • FAQ markup is not expected to earn a rich result unless the site is an authoritative government or health site
  • No markup describes content hidden from users
  • Organization and sameAs links point to official profiles
  • Validated in Google's Rich Results Test and the Schema Markup Validator (validator.schema.org)
  • Errors and warnings in Search Console enhancements are reviewed after release

Sources

  1. Changes to HowTo and FAQ rich results - Google Search Central Blog
  2. General structured data guidelines - Google Search Central
  3. Schema markup testing tools - Google Search Central