Analytics and reporting
- Tracking setup 1
- Data quality 2
- Event tracking 1
- Tag management 1
- Attribution 2
- SaaS 5
- Ecommerce 5
- Marketing ops 5
- Analytics lead 5
- Tested
GA4 Cross Domain Tracking Plan
Plan GA4 cross domain measurement for a site whose journey crosses domains (for example a store and a hosted checkout), list domains to
- Tested
GA4 Internal Traffic Filter Plan
Plan GA4 internal traffic rules and data filters from the user's office and VPN IP list, a traffic_type rule per location, a filter that
- Tested
GA4 Not Set and Unassigned Traffic Diagnoser
Diagnose '(not set)' and Unassigned rows in GA4 traffic reports by checking the user's data against the causes Google documents (missing
- Tested
GA4 Scroll and Video Engagement Plan
Turn a team's questions about reading depth and video viewing into a GA4 measurement plan, what enhanced measurement already answers, which
- Tested
GTM Container Audit
Audit a Google Tag Manager container export for duplicate tags, tags with no or broken triggers, unused triggers and variables, and paused
- Tested
HubSpot Attribution Report Builder
Turn a marketing question into a HubSpot attribution report spec the user's edition can build, and show first touch, last touch and linear
- Tested
Self-Reported Attribution Analyzer
Write a 'how did you first hear about us' post-purchase question, then count each channel's share of answers by script with and without 'I
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