CRO

• Experimentation 1
• Popups and forms 1
• Forms 1
• Landing pages 1
• Customer research 1

• Tested
  

  A/B Test Hypothesis Writer

  Turn observations and evidence about one page into testable if then because hypotheses, each with a per variant sample size and run time

• Tested
  

  Exit Intent Popup Audit

  Audit an exit intent popup's settings and per page and device results, compute submit and close rates, flag settings that show the popup

• Tested
  

  Form Field Friction Review

  Review a lead or signup form's fields against what the business says it uses each field for, mark fields to keep, make optional, move later

• Tested
  

  Landing Page CRO Teardown

  Tear down one landing page section by section against its goal and traffic source, rank the fixes by severity, and rewrite the weakest

• Tested
  

  Open-Ended Survey Coder

  Code one open-ended survey question's responses into a codebook of 5 to 10 categories with definitions, examples and rules for doubtful

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