B2B demand gen quarter start

Quarterly
  1. 1

    Reverse the pipeline target into lead and spend targets

    Target sheet

  2. 2

    Positioning Memo Builder

    Refresh positioning by segment

  3. 3

    Competitor Battlecard Builder

    Update battlecards for top two competitors

  4. 4

    Webinar to LinkedIn Posts

    Plan the quarter's webinar and posts

  5. 5

    UTM Taxonomy Audit

    Audit UTM hygiene from last quarter

  6. 6

    Marketing Attribution Notes

    Compare attribution views for budget talks

# B2B demand gen quarter start
- [ ] 1. Reverse the pipeline target into lead and spend targets
- [ ] 2. Refresh positioning by segment (https://mktgbots.com/bots/positioning-memo-builder/)
- [ ] 3. Update battlecards for top two competitors (https://mktgbots.com/bots/competitor-battlecard-builder/)
- [ ] 4. Plan the quarter's webinar and posts (https://mktgbots.com/bots/webinar-to-linkedin-posts/)
- [ ] 5. Audit UTM hygiene from last quarter (https://mktgbots.com/bots/utm-taxonomy-audit/)
- [ ] 6. Compare attribution views for budget talks (https://mktgbots.com/bots/marketing-attribution-notes/)
- [ ] targets agreed with sales
- [ ] campaigns tagged
- [ ] reporting view ready