New site analytics foundation

One-time
  1. 1

    GA4 Event Tracking Plan

    Write the tracking plan

  2. 2

    UTM Taxonomy Audit

    Set a UTM convention and audit existing links

  3. 3

    Implement and test in GTM

    Published container

  4. 4

    GA4 Weekly Anomaly Report

    Turn on weekly anomaly reporting

# New site analytics foundation
- [ ] 1. Write the tracking plan (https://mktgbots.com/bots/ga4-event-tracking-plan/)
- [ ] 2. Set a UTM convention and audit existing links (https://mktgbots.com/bots/utm-taxonomy-audit/)
- [ ] 3. Implement and test in GTM
- [ ] 4. Turn on weekly anomaly reporting (https://mktgbots.com/bots/ga4-weekly-anomaly-report/)
- [ ] key events firing
- [ ] filters active
- [ ] docs saved

Sources

  1. Conversions vs. key events in Google Analytics - Analytics Help