For Marketing analysts
- Tested
GA4 Event Tracking Plan
Turn business goals and a list of key site actions into a GA4 event tracking plan with event names, triggers, parameters, key event flags
- Tested
GA4 Weekly Anomaly Report
Each week, compare key GA4 metrics to the prior four weeks, flag real anomalies by channel and landing page, and write a short report with
- Tested
Marketing Attribution Notes
Apply first touch, last touch and linear attribution to supplied conversion paths, show per path credit, sum channel totals by model, and
- Tested
UTM Taxonomy Audit
Audit a list of tagged campaign URLs or a source and medium export against a naming convention, count issues per row then in total, and
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