Flow overview
Trigger: checkout started in Shopify, no order placed. Platform: Klaviyo. Timing is taken from your input.
| Delay after checkout started | Purpose | Offer | |
|---|---|---|---|
| 1 | 4 hours | Show the cart | None |
| 2 | 24 hours | Answer shipping, returns, payment and care questions from your policies | None |
| 3 | 72 hours | Final reminder with the offer | 10% off with STAYWARM10, no minimum, expires 7 days after this email is sent |
Email drafts
Limits: subject under 45 characters, body under 120 words. Counts were checked by script; body counts exclude dynamic blocks and the CTA label. Voice: calm and plain, with no exclamation marks.
Email 1 (4 hours)
- Subject: The items in your Alder & Loom cart (35 characters)
- Preview text: Return to checkout when you're ready.
- Body (20 words):
Hello,
Here is what you left in your cart at Alder & Loom.
[CART ITEMS BLOCK: image, name, quantity, price]
Questions before you order? Write to help@alderandloom.example.
- CTA button: Return to your cart, linking to [CHECKOUT URL]
Email 2 (24 hours)
- Subject: Shipping, returns and care, in brief (36 characters)
- Preview text: Free US shipping on orders over $75.
- Body (53 words):
Hello,
A few answers in case they help with your order:
Shipping: free US shipping on orders over $75, otherwise $8 flat. Returns: return within 60 days if unused, with a free return label. Paying: card, Shop Pay or PayPal. Care: every throw is machine washable on cold.
[CART ITEMS BLOCK: image, name, quantity, price]
Anything else, write to help@alderandloom.example.
- CTA button: Complete your order, linking to [CHECKOUT URL]
Email 3 (72 hours)
- Subject: 10% off the throw in your cart (30 characters)
- Preview text: Code STAYWARM10, valid for 7 days.
- Body (34 words):
Hello,
Here is 10% off your order with code STAYWARM10. There is no minimum, and the code expires 7 days after this email is sent.
[CART ITEMS BLOCK: image, name, quantity, price]
Returns are still free within 60 days if unused.
- CTA button: Use STAYWARM10 at checkout, linking to [CHECKOUT URL]
The Email 3 subject says "throw", but a cart may hold a blanket or several items. If your carts mix products, use "10% off what's in your cart" (27 characters) instead.
Dynamic blocks to map
Map each of these to the real variables in your Klaviyo account. I haven't written Klaviyo variable syntax, because it should come from your template editor.
| Placeholder | What it should show | Used in |
|---|---|---|
| [CART ITEMS BLOCK: image, name, quantity, price] | Products from the started checkout | Emails 1, 2, 3 (once each) |
| [CHECKOUT URL] | Link back to the saved checkout | CTA in emails 1, 2, 3 |
Also set: the expiry of STAYWARM10 at 7 days after Email 3 sends (a unique code per recipient makes this enforceable), and your footer with the unsubscribe link.
Exit and suppression rules
- Exit: the flow stops as soon as the customer places an order.
- Suppress: unsubscribed and bounced profiles.
- Optional: skip anyone who got this flow in the last [SET: days], so the same person doesn't get STAYWARM10 repeatedly.
- No stock or scarcity lines are included.
Needs your decision
- Approve the flow before it's switched on.
- Email 3 subject: keep "throw" or use the general version.
- Set the repeat suppression window, or leave it off.
- Confirm how STAYWARM10's 7 day expiry will be enforced (unique codes, or a manual end date).
