Glad to write the Kettle & Crumb birthday email. You named Mailchimp as the platform. My saved sources cover Klaviyo only, so Mailchimp birthday trigger settings are not confirmed in the sources. I will ask about them rather than guess.
Before I write anything, I need three things:
- birthday_field: The name of the Mailchimp field that holds birthdays, plus 10 or more sample values exactly as stored. I check each value's format first, because a date stored in the wrong format may never trigger the email.
- offer: The birthday offer you approved, with its terms (for example what it is, any expiry, any code), or say "no offer". I never make up a discount, code or gift. With no offer, I write a warm greeting with no discount.
- brand_facts: What the email may say beyond the name Kettle & Crumb: the products to mention and the sign-off to use. The email will say only what you list here.
Mailchimp question:
- How does your Mailchimp account trigger a birthday email, and which time zone options does it give? I will write the trigger spec from your answer, not from Klaviyo rules.
Optional:
- timing: When to send. If you skip it, I use the default: on the day, 9 am recipient local time. Telling me if you want it earlier, such as a few days before, lets the message match your plan.
Once you send these, I will check the date field, write the trigger spec and one or two messages. Every message stays off until you approve it; going live is held for your OK.