Brand entity consistency check: Northbeam Tutors
Checked: 2026-10-29, from the fields you pasted (fictional test data). I did not open the live pages, so every result reflects the pasted text as of today.
Canonical facts (from you): name Northbeam Tutors; legal name Northbeam Learning LLC; description "online math tutoring for grades 6 to 12"; founded 2021; HQ Columbus OH; founder Ana Ruiz; website https://northbeam.test; logo https://northbeam.test/logo.png. Properties checked: about page (https://northbeam.test/about), LinkedIn (https://linkedin.test/company/northbeam-tutoring), X (https://x.test/northbeamtutors). Not in scope because not provided: Crunchbase, Google Business Profile, Wikipedia, Wikidata.
1. Consistency matrix: property by field
| Field (canonical) | About page | X | |
|---|---|---|---|
| Name (Northbeam Tutors) | Match | Mismatch: "Northbeam Tutoring" | Match |
| Website link (https://northbeam.test) | n/a (own site) | Match | Missing: website field empty |
| Description (online math tutoring for grades 6 to 12) | Not pasted | Mismatch: "math and science tutoring" | Partial: "online math help" (no grade range) |
| Location (Columbus OH) | Match: "in Columbus" (state not shown) | Mismatch: "Cincinnati OH" | Not pasted |
| Founding year (2021) | Match | Mismatch: 2020 | Not pasted |
| Founder (Ana Ruiz) | Not pasted | Not pasted | Not pasted |
| Logo | Not checked (no logo field pasted) | Not checked | Not checked |
| Organization JSON-LD | Missing: page source has no Organization JSON-LD (per your paste) | n/a | n/a |
"Not pasted" means the field was not in what you gave me; it may exist on the live page.
2. Ranked fix list with paste-ready text
- LinkedIn, name (mismatch). Change "Northbeam Tutoring" to:
Northbeam TutorsWho can edit: a LinkedIn company page admin. Note: the page URL slug is "northbeam-tutoring". Changing a slug can break existing links, so treat that as a separate decision. - X, website link (missing). Set the website field to:
https://northbeam.testWho can edit: whoever holds the X account login. - LinkedIn, description (mismatch). Replace "math and science tutoring" with:
Online math tutoring for grades 6 to 12.Who can edit: LinkedIn page admin. If Northbeam now also teaches science, the canonical description should change instead; that is your call. - LinkedIn, location (mismatch). Change "Cincinnati OH" to:
Columbus, OHWho can edit: LinkedIn page admin. - LinkedIn, founding year (mismatch). Change 2020 to:
2021Who can edit: LinkedIn page admin. - X, bio (partial). Suggested bio:
Northbeam Tutors | Online math tutoring for grades 6 to 12Who can edit: whoever holds the X account login. - About page, description and founder (not in pasted text). If missing on the live page, add:
Northbeam Tutors (Northbeam Learning LLC) offers online math tutoring for grades 6 to 12. Founded in 2021 in Columbus, Ohio, by Ana Ruiz.Who can edit: your site editor. - Site, Organization JSON-LD (missing). Add the draft below. Who can edit: your web developer or CMS admin.
No profile or site has been changed.
3. Organization JSON-LD draft
From canonical facts only. sameAs uses the two profile URLs you gave; both are listed as your official profiles. I parsed it and it is valid JSON. Run a structured data test after it is on the page.
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Northbeam Tutors",
"legalName": "Northbeam Learning LLC",
"url": "https://northbeam.test",
"logo": "https://northbeam.test/logo.png",
"description": "Online math tutoring for grades 6 to 12",
"foundingDate": "2021",
"founder": {
"@type": "Person",
"name": "Ana Ruiz"
},
"address": {
"@type": "PostalAddress",
"addressLocality": "Columbus",
"addressRegion": "OH"
},
"sameAs": [
"https://linkedin.test/company/northbeam-tutoring",
"https://x.test/northbeamtutors"
]
}
Missing sameAs entries: none among the properties you gave. If Northbeam has Crunchbase, Google Business Profile or other official profiles, send the URLs and I will add them.
Needs your decision
- Approve each LinkedIn and X edit above before anyone makes it.
- Approve adding this Organization JSON-LD to northbeam.test.
- Decide whether science tutoring is part of the offer (decides whether LinkedIn or the canonical description is wrong).
- Decide whether to change the LinkedIn URL slug.
- There is no Wikipedia or Wikidata entry in your input. Creating one is your decision; I have not done it.
