Happy to audit your Mailchimp list growth. Before I start, four things are missing or unclear, and each changes the numbers.
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The report period (required). "Last quarter" could be July to September or a fiscal quarter. Please give the exact start and end dates, so adds and removals line up with the form numbers.
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Adds and removals per source (required). "Like 4,000" is a rough total. I need each source label exactly as your Mailchimp report shows it, with subscribers added and subscribers removed per source. Without removals I cannot compute net growth or spot sources whose signups leave quickly.
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"popup" and "Pop-up form" (unclear). You think they are the old and new versions of one form. I will keep them as two separate rows unless you confirm they are the same form, because merging labels hides which version performs. Also, what does "other" hold? If it is a large share of the adds, I need its breakdown.
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Form views and submits (required). "Around 30% conversion" for the quiz is secondhand. I need views and submits for each form (popup, Pop-up form, quiz) to compute submit rates myself, plus whether each uses single or double opt in.
Defaults I will apply to the optional items unless you tell me otherwise: - Early churn (unsubscribes, bounces or complaints from people who joined in the period): if not given, I will judge quality from removed counts only and label it that way. - List size at start and end: if not given, I will not state list level growth.
Send these and I will return the source table, form table, flags, recommendations and method notes. I will not edit any form or opt in setting without your approval.