Preference page spec
Klaviyo facts apply here because your platform is Klaviyo. Each question saves to its own profile property, since Klaviyo asks for a different property per input field.
Question 1, frequency (radio buttons, one answer). Options are only the cadences your team said it can run.
| Label on the page | Property | Stored value |
|---|---|---|
| 3 emails a week | Email frequency | 3 per week |
| Once a week | Email frequency | Weekly |
| Once a month (digest) | Email frequency | Monthly digest |
Question 2, topics (checkboxes, any number). Options are only the four streams you send.
| Label on the page | Property | Stored value |
|---|---|---|
| Trail gear drops | Email topics | Trail gear drops |
| Camping guides | Email topics | Camping guides |
| Sale alerts | Email topics | Sale alerts |
| Denver store events | Email topics | Denver store events |
The values in the Stored value column are the exact text the segments below use. The frequency property only records a choice; it does not schedule or limit sends, so the segments and send rules do that work.
Segments and send rules
All segments are limited to members of Ridgeway Newsletter, the main list.
| Segment | Definition | Gets |
|---|---|---|
| Freq: 3 per week | in Ridgeway Newsletter AND Email frequency = 3 per week | all 3 weekly sends |
| Freq: Weekly | in Ridgeway Newsletter AND Email frequency = Weekly | 1 send a week (you pick which) |
| Freq: Monthly digest | in Ridgeway Newsletter AND Email frequency = Monthly digest | the monthly digest only |
| Freq: No preference | in Ridgeway Newsletter AND Email frequency is not set | current cadence, 3 a week |
Send rule: the 2 extra weekly campaigns go to Freq: 3 per week plus Freq: No preference, and exclude Freq: Weekly and Freq: Monthly digest. The weekly pick goes to all but Freq: Monthly digest. The digest goes to everyone in the main list.
Topic rule (your own choice to approve): a stream email such as a Sale alert can exclude people who chose topics but not that one. People with no topic set keep getting every stream.
Which pages people see (Platform facts): - Campaigns sent to these segments use the account default subscribe and preference pages, because Klaviyo uses default pages for emails to segments. So build the new questions on the default pages: Audience, Growth tools, Customize subscribe and preference pages. - The birthday date flow also uses the default pages. - Ridgeway VIP has its own pages. They are used only when an email targets exactly that one list. A VIP email sent to a segment would show the default pages instead. - Your welcome flow is triggered by joining Ridgeway Newsletter. Klaviyo's rule for list-triggered flows is not in the saved sources, so I cannot say which pages it shows; see question 2.
Unsubscribe reasons
Counted by script from your 90 day table. Share = count / 359. These 359 answers describe the people who unsubscribed and filled in a reason only; they are not proof of why others left.
| Reason | Count | Share of total | Does the page address it |
|---|---|---|---|
| Too many emails | 214 | 59.6% | yes, frequency question |
| Not relevant to me | 96 | 26.7% | yes, topic question |
| Never signed up | 18 | 5.0% | no, a consent or list source issue |
| Other | 31 | 8.6% | no, reason unknown |
| Total | 359 | 100.0% |
Two reasons, 310 of 359 answers, are things the page can address. "Never signed up" is a question about how those people were added, not a preference issue.
Ask email
Subject: Choose what you hear from Ridgeway Preview text: Pick how often we email you and which topics you want.
Body: Hi there,
We send 3 emails a week right now. If that is more than you want, you can switch to once a week or a monthly digest.
You can also pick the topics you care about: Trail gear drops, Camping guides, Sale alerts and Denver store events.
It takes one click: {% manage_preferences %}
Thanks for being on the trail with us, Ridgeway Outdoor Co
Note: if you use a button instead of linked text, the button link must be {% manage_preferences_link %}.
Build steps (held)
- HELD: create profile properties Email frequency and Email topics with the values above.
- HELD: add the two questions to the default preference page (Audience, Growth tools, Customize subscribe and preference pages).
- HELD: build the 4 frequency segments, each limited to Ridgeway Newsletter.
- HELD: add the send and exclude rules to campaign templates.
- HELD: send the ask email to Ridgeway Newsletter.
- HELD: decide whether Ridgeway VIP's own preference page gets the same questions.
Questions for you
- Which one of the 3 weekly sends should Freq: Weekly get?
- Should the welcome flow link to the new page? I cannot confirm from the sources which page a list-triggered flow shows.
- Do you want the topic exclude rule, or should topics only be recorded for now?
- Should the VIP page get the same two questions?
Needs your decision
- Every build step above, before anything changes in Klaviyo: HELD.