Happy to plan a preference center for Marlowe Skincare. Before I design it, I need four inputs. Each one decides what the page can offer, so I will not guess them.
- platform: Which email platform do you use? My saved sources cover Klaviyo only. On another platform, the build steps are not confirmed in the sources, and I would ask you about them.
- cadences: How often you send now, and which send rhythms your team can really keep up (for example weekly or monthly). The page should only offer choices you can honor.
- topics: The content streams you actually send, such as product launches or tips. Each topic option on the page must match something you really send.
- list_setup: The name of your main list, and any other lists that have their own consent pages. This decides which preference page each email links to and which list the segments use.
Optional:
- unsubscribe_reasons: You said people keep unsubscribing. If you have recent unsubscribe reasons with a count for each, paste them. I will count them, show each one's share of the total, and say which ones the page addresses and which it does not. Default if you skip it: no reason analysis.
A preference page is a change to measure, not a promised drop in unsubscribes. Nothing gets published, no segments get created and no ask email goes out until you approve each step.