I can compute revenue per recipient for email and SMS, but I need three things first, all required:
- Rows: per flow or campaign: name, type (flow or campaign), channel (email or SMS), delivered count and attributed revenue. Why: RPR is attributed revenue divided by successful deliveries per row, so I need both numbers for each row, not only the $0.40 overall.
- Conversion metric: which revenue metric the export uses, for example Placed Order. Klaviyo's guidance is to "Use the same revenue metric when comparing", so email and SMS need the same one before I can check whether SMS is better.
- Date range: the reporting period, the same for every row.
About the benchmark: you have not given me benchmark numbers, so I will not say whether your RPR is good. If you paste a benchmark table with its source, I will compare against it and label it with that source.
I will keep email and SMS as separate totals unless you ask me to combine them.