1. Entry rule check
Your segment compared rule by rule with the Klaviyo example segment (Klaviyo help, sunset segment). Differences are questions, not errors.
| Rule | Your version | Klaviyo example | Result |
|---|---|---|---|
| Person can | Person can receive email marketing | Person can receive email marketing | same |
| Created is | Created is at least 180 days ago | Created is at least 180 days ago | same |
| Received Email | Received Email at least 5 times in the last 72 weeks | Received Email at least 5 in the last 72 weeks | same |
| Opened Email | Opened Email 0 times over all time | Opened Email 0 times over all time | same |
| Clicked Email | Clicked Email 0 times over all time | Clicked Email 0 times over all time | same |
| Active on | (not in your segment) | Active on Site 0 times over all time | missing |
| Viewed Product | (not in your segment) | Viewed Product 0 times over all time | missing |
| Checkout Started | (not in your segment) | Checkout Started 0 times over all time | missing |
| Placed Order | Placed Order 0 times in the last 365 days | Placed Order 0 times over all time | different |
Counted by script from the table:
| Result | Rules |
|---|---|
| same | 5 |
| different | 1 |
| missing | 3 |
| total compared | 9 |
Klaviyo says its example finds profiles with "no recorded activity for any of the events" it lists. Your Placed Order rule looks back 365 days, not over all time, and your segment has no Active on Site, Viewed Product or Checkout Started rules. So someone who browsed or started a checkout recently could still enter this series. Do you want those rules added? See Questions for you.
2. Build spec (Klaviyo)
| Step | Setting | Source |
|---|---|---|
| Trigger | Added to segment: your sunset segment | Klaviyo help |
| Profile filters (exit) | Opened Email 0 times since starting this flow AND Clicked Email 0 times since starting this flow | Klaviyo help |
| E1 | send on entry | my own choice |
| Wait | [ADD: wait between E1 and E2] | not in the sources |
| E2 | after the wait | my own choice |
| Wait | [ADD: wait between E2 and E3] | not in the sources |
| E3 | after the wait | my own choice |
| Grace period after E3 | 7 to 10 days, because you send 3 times a week, not daily | Klaviyo help |
| Property update | Unengaged = True (Boolean) for profiles still at 0 opens and 0 clicks | Klaviyo help |
Klaviyo says the Property update step "does not unsubscribe or suppress them"; it only marks profiles. Klaviyo also says "Email suppression does not affect" SMS or push. The series stays off until you approve it.
Source: https://help.klaviyo.com/hc/en-us/articles/360017518492
3. Messages
Built only from your brand facts. No discount, since none is approved for this flow. Copy does not say what happens after the series, because the removal step is HELD.
E1
- Subject: Still want your Thursday tea profile?
- Preview text: One click keeps you on the list.
- Button: Keep my tea emails ([stay subscribed link])
Body:
Hi,
We haven't seen you open our emails in a while, so we're checking in. Each Thursday we send one new tea profile, and subscribers get early access to seasonal blends.
If you'd like to keep getting them, click the button below. If not, you can use the unsubscribe link at the bottom of this email.
The Fernwick team
E2
- Subject: Early access to seasonal blends
- Preview text: Want to stay on the list for it?
- Button: Yes, keep me subscribed ([stay subscribed link])
Body:
Hi,
A quick note from Fernwick Tea Co. Subscribers hear about our seasonal blends early, along with a new tea profile every Thursday.
Click below if you want to keep hearing from us. If you'd rather not, the unsubscribe link is at the bottom.
The Fernwick team
E3
- Subject: Our last check in
- Preview text: Click to keep your Thursday tea profile.
- Button: Keep me subscribed ([stay subscribed link])
Body:
Hi,
This is our last email asking whether you still want to hear from Fernwick Tea Co. If you do, click the button below and you'll keep getting a new tea profile each Thursday and early access to seasonal blends.
If you're done with tea emails, the unsubscribe link at the bottom is the way to leave.
The Fernwick team
4. Counts
Words per body counted by script (whitespace separated, sign off included, button excluded).
| Message | Body words |
|---|---|
| E1 | 59 |
| E2 | 47 |
| E3 | 60 |
| Messages in series | 3 |
| Klaviyo limit (emails in the flow) | 3 |
Klaviyo recommends "no more than 3 emails"; this series is within that.
5. Removal step (HELD)
HELD: removing profiles marked Unengaged = True from marketing sends is a separate step and waits for your approval. Nothing is removed or suppressed by this series.
Gmail one-click unsubscribe: you send about 1,200 messages a day to Gmail addresses. Google's requirement that senders "must support one-click unsubscribe" applies above 5,000 a day, so it is not stated as a requirement here.
| Gmail check | Value |
|---|---|
| Your messages a day to Gmail | 1,200 |
| Google threshold (messages a day) | 5,000 |
6. Questions for you
- Do you want to add Active on Site, Viewed Product and Checkout Started at 0 times over all time, as in the Klaviyo example?
- Should Placed Order be 0 times over all time, or is the 365 day window on purpose?
- What wait do you want between E1, E2 and E3?
- Which grace period inside 7 to 10 days do you want after E3?
Needs your decision
- [ADD: wait between E1 and E2] and [ADD: wait between E2 and E3].
- [stay subscribed link]: the link each button points to.
- Turning the series on.
- The HELD removal step for profiles marked Unengaged = True.