Happy to write this series. Before I do, I need 4 things, because the emails can only say what you give me:
- Platform. Which email platform you use. Why: the build steps I can give are sourced for Klaviyo only; for other platforms I will say they are not confirmed.
- Segment. The entry rules as written in your platform (for example, emails received, opens and clicks over what period). Why: if the rules could catch recent buyers or openers, the wrong people get a goodbye email.
- Send frequency. How often your marketing emails go out. Why: it sets the waiting window after the last email.
- Brand facts. Your brand name, what subscribers get from your emails, and how to sign off. Why: every line of copy is built only from these.
About the discount: I won't add one until you approve the exact terms, such as the amount, what it applies to and when it ends. Tell me those, or say no discount.
Optional: roughly how many messages a day you send to Gmail addresses. Default: unknown, so I will ask before saying any Gmail requirement applies to you.
One more note: the series ends by marking people who still don't open or click. Taking them off your marketing sends is a separate step that I hold for your approval, so the emails won't promise it.