Yes. To spec a report your HubSpot account can actually build, I need four things:
- Your Marketing Hub edition (Professional or Enterprise). "What's driving revenue" points to deal revenue attribution, and HubSpot offers the deal create and deal revenue data sources to Marketing Hub Enterprise accounts only. On Professional, the closest report is contact create attribution, and I'll say so rather than spec one you can't build.
- The conversion to credit: contact created, deal created or deal revenue.
- Your question in one sentence: for example which channels' first touches lead to closed revenue, or which last touch comes before a deal. Each filter and dimension in the spec ties back to your wording.
- The channels you run, and whether your ad and social accounts are connected to HubSpot. Ad clicks and social post clicks only show up as interactions when those accounts are connected, and some interaction types are off by default.
Optional: per converted contact, the ordered list of interaction sources ending in the conversion. Without it I deliver the spec only. With it, I'll show first touch, last touch and linear credit by source as my own calculation on your paste, not HubSpot output, so you can see how far the model choice moves credit. No model is the correct one; each credits different touches.
Source: https://knowledge.hubspot.com/reports/create-attribution-reports
Building or sharing the report in your account waits for your approval.
