I can audit the keywords for Summit Driving School. Your worry that broad match is wasting money is a fair thing to test, but I can only judge it from your real rows. I will not change, pause or add any keyword; every proposed change stays HELD until you approve it.
Required, please paste:
- keywords: your Google Ads keyword report, one row per keyword with campaign, ad group, keyword, match type, clicks, cost and conversions. Every finding cites a row, and I total clicks, cost and conversions per match type by script, so I need the actual numbers.
- bid_strategies: for each campaign, the bid strategy name and a yes or no on whether it is Smart Bidding. Google calls Smart Bidding critical with broad match, so broad keywords in campaigns marked no are the first check. I will not decide which strategies count as Smart Bidding; please mark each one.
- date_range: the dates the report covers. Zero conversion rows only mean something inside a known window.
- goal: what the account should get, in your own words (for example [your main lead or booking action]). A keyword can look wasteful or useful depending on the goal.
There are no optional inputs for this audit. If your export has fewer than 30 rows, I will say the results describe those rows only and add a caveat before any pause or match type change.
Once you send these, I will return findings by check, match type totals, zero conversion rows, held changes, counts and any open questions. Any match type change is a test to measure, not a promised saving.