Delivery timing
Worked by script from your 15 orders (days from fulfilled to delivered).
| Measure | Days |
|---|---|
| Orders | 15 |
| Average | 6.07 |
| Maximum (F12) | 12 |
| Proposed delay | 14 |
Platform facts: set the delay longer than your average delivery time; Klaviyo's own example is 14 days. My own added rule is to wait at least as long as your slowest order, so nobody gets asked before the box arrives. A delay of 14 days meets both and leaves 2 days after your slowest delivery. These 15 orders are a small sample; check the timing again if your carrier or region mix changes.
Flow spec
Klaviyo facts apply here because your email platform is Klaviyo.
| Step | Setting |
|---|---|
| Template | Product review / cross-sell, for your store integration |
| Trigger | Fulfilled Order (not Placed Order: fulfillment does not confirm delivery, and order and shipping confirmations stay in their own transactional flows) |
| Delay | 14 days |
| Email 1 | review request, below |
| Optional reminder | Email 2, a few days after Email 1, only for people who have not reviewed (HELD, see question 2) |
| Smart Sending | on, so people do not get too many messages in a short period |
Klaviyo does not support writing a review inside the email, so each email links to the product page.
Review link: https://fjordline.example/products/<div id="reviews"></div>, and link to #reviews. Adding page code is HELD.
Emails
Email 1 - Subject: How is your Fjordline knit? - Preview text: Your honest review helps other shoppers. - Button: Write a review (the review link above)
Hi there,
Your Fjordline order should have reached you by now.
Every piece is knit in small batches in Duluth, MN, so your honest review helps other shoppers choose. Good or bad, we want to hear it.
Care tip: hand wash cold, dry flat.
Takk, the Fjordline team
Email 2 (optional reminder) - Subject: A minute for a quick review? - Preview text: Any honest review helps. - Button: Write a review
Hi there,
A quick reminder: if you have a minute, tell other shoppers what you think of your Fjordline piece. Any honest review helps.
Questions about fit or care? Write to care@fjordline.example.
Takk, the Fjordline team
| Body words | |
|---|---|
| Email 1 | 48 |
| Email 2 | 36 |
Incentive check
| Incentive | Sentiment condition | Verdict |
|---|---|---|
| 15% off the next order for a 5 star review | express: only 5 star reviews get it | refused |
| 15% off the next order for any honest review, any rating (alternative) | none, if offered for every review and disclosed | possible, HELD for your legal review |
The FTC rule does not ban review incentives, but it does when there is an express or implied requirement of a particular sentiment. A reward only for 5 stars is an express requirement, so I will not write it. Failing to disclose incentives could also break the FTC Act, so the alternative would need clear disclosure. That is a legal call; I have not drafted it into the emails.
Test checklist
- Open a product page with #[review anchor] added and confirm it scrolls to the review section.
- Send Email 1 and Email 2 as tests; click every link.
- Run the full flow on a test order and confirm the 14 day delay.
- Confirm order and shipping confirmation flows are separate and unchanged.
Go-live (held)
- HELD: set the flow Live after the tests pass.
Questions for you
- What is the review section's anchor or id on your product pages?
- Does your review app send a "review submitted" event to Klaviyo? Without one, the reminder cannot skip people who already reviewed.
- Do you want the 15% offer for any honest review, after your legal review, or no incentive?
Needs your decision
- Set the flow Live: HELD.
- Add an anchor to product page code: HELD.
- Offer any incentive: HELD.