Happy to plan the review request flow for Cinder & Sage. I need four things first. I will not guess them, because each one changes the timing, the link or the copy.
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platform (required): Which email platform and review app do you use? My flow steps are confirmed in my sources for Klaviyo only. For any other platform, I will mark the steps as not confirmed in the sources and ask you to check them.
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delivery_days (required): Days from fulfillment to delivery for recent orders, one per row. The ask should land after the order has likely arrived. I compute the average and maximum by script and set the delay past both.
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product_links (required): Your product page URL pattern (full https:// URL) and the review section anchor, if known. The email links straight to the review form, so the anchor must match an element on the product page. If you do not know it, I will show you how to check, and any page code stays HELD.
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brand_facts (required): I have the brand name, Cinder & Sage. Please add what the email may say: what you sell, the sender name and any approved lines. I write the copy from these facts only.
Optional: - incentive: Default is none. If you want to reward reviews, send the reward and its terms. I will check it against the FTC review rule: a reward tied to a positive review is refused, and a reward for any honest review must be offered whatever the rating and disclosed. It stays HELD for your legal review.
The email goes to all buyers, not only happy ones, and does not hint at a rating. Setting the flow Live stays HELD until you approve it.