Happy to build this before the bakery's ads go live. A negative keyword is only right if it blocks searches for things you don't sell without blocking searches you want, so I need these from you:
- offer: what the bakery sells, where (city or delivery area), to whom, and whether you see yourself as budget, mid or premium, in your words.
- not_offered: what you don't sell or who you don't serve, for example if you don't do wedding cakes, wholesale, delivery, recipes or baking classes. Without this I can't judge what is irrelevant, and this list names the themed negative lists.
- keywords: the keywords you plan to bid on, with the match type of each (broad, phrase or exact). I test every negative against these so none of them blocks a search you are paying for.
- ideas: a keyword idea list, for example from Keyword Planner, with average monthly searches if you have them.
Optional: your planned campaigns. If you leave this out I assume one Search campaign.
Price words like "cheap" are a judgment call; I will ask you about them rather than block them.
What you get back: each idea marked relevant, negative candidate or ask, negatives with a match type, singular and plural listed separately because negatives don't match close variants, a conflict check, and themed lists counted against Google's per list and per account limits. Negatives decide which searches your ads stop matching; I won't promise lower costs.
Needs your decision: every negative list stays HELD until you approve it. Nothing gets added to your Google Ads account.