Launch summary
- What: Shared Budgets in Penny Planner. Two people can share one budget and see each other's spending in real time.
- Who gets it: free for current Plus subscribers. Plus is $6.99 per month.
- Where: iOS and Android.
- Launch: Tuesday 2026-12-08, 9:00 AM CT. Tier 2.
Timeline
Rule: task date = launch date minus lead days. A date that falls on a Saturday or Sunday moves to the Friday before. Every date was checked by script.
| Task | Owner | Lead days | Launch date minus lead days | Final date | Moved? |
|---|---|---|---|---|---|
| Blog draft done | Maya | 14 | 2026-12-08 - 14 = Tue 2026-11-24 | Tue 2026-11-24 | No |
| App Store and Google Play listing update submitted | Leo | 10 | 2026-12-08 - 10 = Sat 2026-11-28 | Fri 2026-11-27 | Yes, Saturday to Friday |
| Subscriber email copy final | Maya | 7 | 2026-12-08 - 7 = Tue 2026-12-01 | Tue 2026-12-01 | No |
| Instagram and TikTok posts final | Sam | 5 | 2026-12-08 - 5 = Thu 2026-12-03 | Thu 2026-12-03 | No |
| In-app announcement final | Leo | 4 | 2026-12-08 - 4 = Fri 2026-12-04 | Fri 2026-12-04 | No |
| Press pitches sent under embargo | Dana | 3 | 2026-12-08 - 3 = Sat 2026-12-05 | Fri 2026-12-04 | Yes, Saturday to Friday (now 4 days before launch) |
| Launch: publish blog, send email, go live in app, post social | Maya, Leo, Sam | 0 | 2026-12-08 | Tue 2026-12-08, 9:00 AM CT | No |
Steps without a lead time in your input, such as reviews, approvals and scheduling, are dated [SET: date] in the channel plan.
Channel plan
| Channel | Owner | Create | Review | Approve | Schedule | Publish |
|---|---|---|---|---|---|---|
| Subscriber email | Maya | [SET: date] | [SET: date] | Copy final Tue 2026-12-01 | [SET: date] | Tue 2026-12-08 |
| In-app announcement | Leo | [SET: date] | [SET: date] | Final Fri 2026-12-04 | [SET: date] | Tue 2026-12-08 |
| Blog post | Maya | Draft Tue 2026-11-24 | [SET: date] | [SET: date] | [SET: date] | Tue 2026-12-08 |
| Instagram and TikTok | Sam | [SET: date] | [SET: date] | Final Thu 2026-12-03 | [SET: date] | Tue 2026-12-08 |
| App Store and Google Play listings | Leo | [SET: date] | [SET: date] | Submitted Fri 2026-11-27 | n/a | Live when store review clears |
| Press outreach | Dana | [SET: date] | [SET: date] | [SET: date] | n/a | Pitches sent Fri 2026-12-04, embargo lifts [SET: embargo time] |
Asset checklist
| Asset | Status | Owner | Needed by |
|---|---|---|---|
| Product screenshots | Exists | Leo (listings), Sam (social) | Fri 2026-11-27 |
| 30 second demo video | Exists | Sam | Thu 2026-12-03 |
| Blog post | To make | Maya | Draft Tue 2026-11-24 |
| Subscriber email | To make | Maya | Final Tue 2026-12-01 |
| In-app announcement copy | To make | Leo | Final Fri 2026-12-04 |
| Instagram and TikTok posts | To make | Sam | Final Thu 2026-12-03 |
| Store listing text update | To make | Leo | Submitted Fri 2026-11-27 |
| Press pitch | To make | Dana | Sent Fri 2026-12-04 |
Approval gates
| Gate | Approver |
|---|---|
| Statements that it's "free for current Plus subscribers" and that Plus costs $6.99 per month, in every channel | [ASSIGN: product owner] |
| Subscriber email copy (before Tue 2026-12-01) | [ASSIGN] |
| Store listing changes (before Fri 2026-11-27) | [ASSIGN] |
| Press pitch and embargo terms (before Fri 2026-12-04) | [ASSIGN] |
| Social posts (before Thu 2026-12-03) | [ASSIGN] |
Risks and gaps
Each risk quotes the input line that shows it. - Store submission moved a day earlier. 2026-12-08 minus 10 days is Saturday 2026-11-28, so the submission moves to Friday 2026-11-27. [Input: 'app store listing submitted 10 days before'] - No buffer for store review. Your lead times give a submission date but no time for App Store or Google Play review, so the listing has no set live date. [Input: 'App Store and Google Play listing update (Leo)'; 'app store listing submitted 10 days before'] - Press pitches go out a day earlier than planned, and the embargo time is not set. 2026-12-08 minus 3 days is Saturday 2026-12-05, so pitches move to Friday 2026-12-04, 4 days before launch. [Input: 'press pitches sent 3 days before under embargo'] - Maya owns two deliverables in the same stretch: the blog draft (Tue 2026-11-24) and the email copy (Tue 2026-12-01). [Input: 'email to subscribers (Maya), ... blog post (Maya)'] - Review, approval and scheduling steps have no lead times, so they are [SET: date] in the channel plan. [Input: 'Lead times: blog draft 14 days before; email copy final 7 days before; ...'] - Gap: no approver is named for any gate, so every gate shows [ASSIGN]. [Input: 'Channels and owners: ...' names owners only, no approvers] - Gap: you did not list a support or help center update. Tell me if you want one; I have not added channels you did not list.
Needs your decision
- Assign approvers for each gate.
- Fill in the [SET: date] steps and the embargo time.
- Question: is anyone on the team out around Fri 2026-11-27 (store submission) or Fri 2026-12-04 (press pitches)? Your input does not cover time off or holidays, so the plan does not account for them.
- Question: how long do you usually allow for App Store and Google Play review? Send a number of days and I will add it to the timeline.
- Approve the plan before anything is scheduled or published.