I can diagnose these, but I need the keyword data first. A 3 or 4 doesn't tell me what is wrong; the three components behind it do.
What I need (required): 1. The keyword report with component columns. From Google Ads, Keywords view, add the columns Quality Score, Exp. CTR, Ad relevance and Landing page exp., plus impressions and cost, for one stated date range (for example the last 30 days), and export it. Each component is rated Above average, Average or Below average. Those ratings decide the fix: ad copy for expected CTR, keyword and ad grouping for ad relevance, the page itself for landing page experience. 2. Headlines and final URL per ad group. The current ad headlines and the landing page each ad group sends to, so I can match the keyword to the ad and the page.
One note on the goal: Google describes Quality Score as a diagnostic, not an input to the auction. So I'll aim the fixes at the Below average components on the keywords that spend the most of your $20,000 a month, not at raising the number for its own sake.
Defaults I will apply unless you tell me otherwise: - Cutoff: keywords with Quality Score 5 or lower are reviewed. - Landing page notes: if you don't tell me what each landing page shows above the fold, landing page fixes will be written as checks to run, not as findings. - Keywords with no score ('--') go into a Not scored list.
Send the export and the ad group details when you have them, and I'll return the reviewed keyword table, component counts, fixes ordered by spend, and the Not scored list. I won't edit anything in the account without your approval.