I can work out your repeat purchase rate from this export, but two things need settling first, and both change the answer.
- Date range (required). You are not sure what period the export covers. Please give the first and last order date to include. Why: a customer counts as repeat only if their 2 or more orders fall inside the range, so a different range gives a different rate. I will not pick one from the dates in the paste.
- Duplicate orders (required). You said you pulled this from a few different exports. Please confirm whether any order could appear in more than one of them, or send one export for the whole range. Why: a duplicated order would make a one time customer look like a repeat customer.
Optional, with the default I will use: - Cohort unit: month or week. Default: month, grouped by each customer's first order, as Shopify's cohort analysis groups customers by "when they made their first purchase".
How I will define the rate: customers with 2 or more orders in the range divided by customers with at least 1 order, per cohort and overall, with days to second order and how many days each cohort has had to repeat. Any cohort with fewer than 10 customers, or any figure resting on fewer than 5 repeat customers, will be labeled as a small group.
"Is it good": my sources hold no benchmark for other stores, so I cannot grade the rate against them. I can compare it with an earlier period of your own if you include one.