Network split
Cobalt Legal Intake, 2026-09-01 to 2026-09-30, target CPA $120. Network labels kept exactly as in your report. Rules: CPC = spend / clicks; CVR = conversions / clicks; CPA = spend / conversions (n/a at 0 conversions); shares are within each campaign; CPA change is versus that campaign's Google search row. All computed by script.
| Campaign | Name | Network | Spend | Clicks | Conv | CPC | CVR | CPA | Spend share | Conv share | CPA change vs Google search |
|---|---|---|---|---|---|---|---|---|---|---|---|
| C1 | Search - Injury | Google search | $9,200.00 | 1,150 | 92 | $8.00 | 8.00% | $100.00 | 79.8% | 93.9% | base |
| C1 | Search - Injury | Search partners | $1,450.00 | 310 | 6 | $4.68 | 1.94% | $241.67 | 12.6% | 6.1% | +141.67 (+141.7%) |
| C1 | Search - Injury | Display Network | $880.00 | 1,400 | 0 | $0.63 | 0.00% | n/a | 7.6% | 0.0% | n/a |
| C2 | Search - Brand | Google search | $1,100.00 | 640 | 58 | $1.72 | 9.06% | $18.97 | 92.1% | 95.1% | base |
| C2 | Search - Brand | Search partners | $95.00 | 40 | 3 | $2.38 | 7.50% | $31.67 | 7.9% | 4.9% | +12.70 (+67.0%) |
Flags
Candidates to remove, not verdicts. Rule: a network other than Google search with at least one click and a CPA above your $120 target, or spend with 0 conversions.
| # | Campaign | Name | Network | Reason |
|---|---|---|---|---|
| 1 | C1 | Search - Injury | Search partners | CPA $241.67 above target $120 |
| 2 | C1 | Search - Injury | Display Network | 0 conversions with spend |
Not flagged: C2 'Search - Brand' Search partners (CPA in the table is under your target). Google's Search Network page says partner clicks "may not always reflect highly targeted traffic"; it also says Google Ads "doesn't provide information detailing the website" where a Search ad showed, except Performance Max, so I cannot tell you which partner sites these clicks came from.
Counts
| Item | Count |
|---|---|
| Rows reviewed | 5 |
| Flags | 2 |
| Distinct campaigns flagged | 1 |
Proposed changes (held)
- C1 'Search - Injury': Campaigns, hover the campaign, select the gear icon, Networks, uncheck 'Include Google search partners', Save. HELD.
- C1 'Search - Injury': remove the Display Network. The exact removal steps for an existing campaign are not in my sources (Google's setup page only shows the Display Network check box when creating a campaign), so please confirm the screen you see. HELD.
- C2 'Search - Brand': no change proposed. Read after any change: CPA and conversions for C1 over a period you choose, compared with the table above. This is a test, not a promised result.
Questions for you
- Were any of the C1 Search partners or Display Network conversions phone calls or other lead types you value differently?
- What review date do you want for the C1 test?
Needs your decision
- Approve change 1 and change 2 for C1 (both HELD).