Hook options
Hook beat budget: 3 seconds x 2.5 words per second = 7.5, rounded down to 7 words. Each option is within it. Word counts below are whitespace tokens, computed by script on the final text.
| # | Type | Hook | Words | Fact used |
|---|---|---|---|---|
| 1 | Statement | Citric acid descales your kettle. Watch this. | 7 | Topic |
| 2 | Question | How do you descale a kettle? | 6 | Topic |
| 3 | Show | One tablespoon. 500 ml of water. | 6 | Fact 1 |
Chosen for the script: option 3, because it opens on the exact measure people need. The hook appears only in the hook row below.
Word budget
Rule: total voiceover words = 30 seconds x 2.5 = 75. Words per beat = beat seconds x 2.5, rounded down.
| Beat | Seconds | Budget (words) | Words used (counted by script) |
|---|---|---|---|
| Hook | 3 | 7 | 6 |
| Setup | 3 | 7 | 7 |
| Fact 1 | 7 | 17 | 17 |
| Fact 2 | 7 | 17 | 11 |
| Fact 3 | 6 | 15 | 10 |
| CTA | 4 | 10 | 9 |
| Total | 3 + 3 + 7 + 7 + 6 + 4 = 30 | 7 + 7 + 17 + 17 + 15 + 10 = 73 (75 or less) | 6 + 7 + 17 + 11 + 10 + 9 = 60 |
Script
| Timecode | Voiceover | On screen text | Visual |
|---|---|---|---|
| 0:00 to 0:03 | One tablespoon. 500 ml of water. | 1 tbsp + 500 ml | A tablespoon of powder going into a measuring jug of water |
| 0:03 to 0:06 | That's the mix that descales your kettle. | Citric acid descaling | Stirring the jug |
| 0:06 to 0:13 | Fill the kettle with the mix and boil it once. Then let it sit for 15 minutes. | Boil once, wait 15 min | Pouring into the kettle, the kettle switching on, then a timer showing 15:00 |
| 0:13 to 0:20 | Pour it out and rinse the kettle twice with clean water. | Rinse twice | Emptying the kettle into the sink, two rinses |
| 0:20 to 0:26 | Boil plain water once and throw that water away too. | Boil plain water, discard | Kettle boiling, water poured away |
| 0:26 to 0:30 | Get the pouch at hearthwell dot example slash citric. | Food grade. 1 kg resealable pouch. | The Hearthwell Citric Acid Powder pouch, resealed |
Every voiceover line uses only facts 1 to 4 and your CTA. Fact 5 (food grade, 1 kg resealable pouch) appears as on screen text in the CTA row. The words "chemical free" appear nowhere.
Caption and hashtags
- Shorts title (YouTube Shorts uses the title field): How to descale a kettle with citric acid (40 characters)
- Description (CTA echoed once, 109 characters): Hearthwell Citric Acid Powder: food grade, 1 kg resealable pouch. Get it at https://hearthwell.example/citric
- Hashtags (words taken from your facts): #kettle #citricacid #descale
Platform notes
- YouTube Shorts: put the title in the title field and the link in the description, as your CTA says "link in description". Viewers can't click a spoken URL, so the voiceover gives the short form and the description holds the full https:// link.
- No trending audio is named, because none was given.
- No results are claimed, such as views or how clean the kettle gets.
Needs your decision
- Approve before publishing.
- Confirm the on screen measure "1 tbsp + 500 ml" matches your product instructions, since it's a usage claim.