Four week social calendar: Little Fern Bakery (fictional)
Inputs used: Little Fern Bakery, sourdough and pastries in Portland for local regulars and families. Instagram 4x a week, Facebook 2x a week. Goal: more holiday pie preorders. Fixed moments you gave: preorders open Nov 2 (littlefern.test/pies), preorder deadline Nov 20, Thanksgiving pickup Nov 25 and 26, 8am to 2pm at 412 Alder St. Pies: apple crumble, pumpkin, maple pecan, all $34. Assets: 30 product photos (including all three pies) and 4 kitchen videos. Team: Jo, about 4 hours a week.
Calendar window: Mon Nov 2 to Sun Nov 29, 2026. No start date was given, so I used the default: the Monday of the week containing the first fixed moment (preorders open Nov 2). I placed only the moments you gave; no other holidays or awareness days.
Effort scale: Low is under 30 minutes (reuse an existing asset; estimated at 25 minutes), Medium is 30 to 90 minutes (design or editing; estimated at 75 minutes). No High effort posts are planned.
Pillars
| Pillar | Purpose | Example post |
|---|---|---|
| Holiday pie preorders | Drive the monthly goal: show each pie, the price and the deadline, and link to littlefern.test/pies. | Carousel of the three pies on Nov 2. |
| Behind the bake | Build trust and appetite with the 4 kitchen videos. | Kitchen clip of pies being made, with the preorder link. |
| Pickup and how it works | Remove friction: how to order, the Nov 20 deadline, pickup days, times and address. | FAQ carousel on Nov 14. |
| Everyday bakes | Keep regulars engaged so the feed isn't only a pie ad. | Weekend sourdough photo. |
Four week table
Week 1 (Nov 2 to 8)
| Date | Platform | Pillar | Format | Topic | Asset | Effort | Status |
|---|---|---|---|---|---|---|---|
| 2026-11-02 | Holiday pie preorders | Carousel | Preorders open: apple crumble, pumpkin, maple pecan | Product photos (3 pies) | Low | Draft | |
| 2026-11-02 | Holiday pie preorders | Photo | Preorders open, link and pickup details | Product photo (pie lineup) | Low | Draft | |
| 2026-11-04 | Behind the bake | Short video | Pies coming together in the kitchen | Kitchen video 1 | Low | Draft | |
| 2026-11-05 | Behind the bake | Short video | Same kitchen clip with preorder link | Kitchen video 1 | Low | Draft | |
| 2026-11-06 | Everyday bakes | Photo | Weekend sourdough | Product photo (sourdough) | Low | Draft | |
| 2026-11-07 | Pickup and how it works | Story | How preorders work in 3 steps | Product photos plus new text frames | Medium | Draft |
Week 2 (Nov 9 to 15)
| Date | Platform | Pillar | Format | Topic | Asset | Effort | Status |
|---|---|---|---|---|---|---|---|
| 2026-11-09 | Holiday pie preorders | Photo | Spotlight: maple pecan | Product photo (maple pecan) | Low | Planned | |
| 2026-11-09 | Pickup and how it works | Text with photo | Pickup Nov 25 and 26, 8am to 2pm, 412 Alder St | Product photo | Low | Planned | |
| 2026-11-11 | Behind the bake | Short video | Sourdough and pastry process | Kitchen video 2 | Low | Planned | |
| 2026-11-12 | Holiday pie preorders | Photo | Spotlight: apple crumble | Product photo (apple crumble) | Low | Planned | |
| 2026-11-13 | Holiday pie preorders | Photo | Spotlight: pumpkin | Product photo (pumpkin) | Low | Planned | |
| 2026-11-14 | Pickup and how it works | Carousel | Pie preorder FAQ: price, deadline, pickup | New designed slides plus product photos | Medium | Planned |
Week 3 (Nov 16 to 22)
| Date | Platform | Pillar | Format | Topic | Asset | Effort | Status |
|---|---|---|---|---|---|---|---|
| 2026-11-16 | Behind the bake | Short video | A morning in the Little Fern kitchen | Kitchen video 3 | Low | Planned | |
| 2026-11-16 | Holiday pie preorders | Photo | Deadline is Friday Nov 20 | Product photo (pie lineup) | Low | Planned | |
| 2026-11-18 | Holiday pie preorders | Carousel | Two days left to preorder | Product photos (3 pies) | Low | Planned | |
| 2026-11-19 | Holiday pie preorders | Short video | Last chance tomorrow, with kitchen clip | Kitchen video 3 | Low | Planned | |
| 2026-11-20 | Holiday pie preorders | Story | Last day to preorder | Product photos plus link sticker | Low | Planned | |
| 2026-11-21 | Everyday bakes | Photo | Sourdough for your holiday table (walk in) | Product photo (sourdough) | Low | Planned |
Week 4 (Nov 23 to 29)
| Date | Platform | Pillar | Format | Topic | Asset | Effort | Status |
|---|---|---|---|---|---|---|---|
| 2026-11-23 | Pickup and how it works | Carousel | Pickup week: when, where, what to bring | Reuse FAQ slides from Nov 14, updated | Low | Planned | |
| 2026-11-23 | Pickup and how it works | Text with photo | Pickup reminder Nov 25 and 26 | Product photo | Low | Planned | |
| 2026-11-25 | Pickup and how it works | Story | Pickup day 1 is today | New phone photos on the day | Low | Planned | |
| 2026-11-25 | Pickup and how it works | Photo | Pickup day 1 is today | New phone photo on the day | Low | Planned | |
| 2026-11-26 | Pickup and how it works | Story | Pickup day 2 is today | New phone photos on the day | Low | Planned | |
| 2026-11-28 | Everyday bakes | Short video | Thank you, and back to everyday bakes | Kitchen video 4 | Low | Planned |
Workload check (estimate: posts x 25 minutes for Low, 75 minutes for Medium):
| Week | Posts | Estimated hours |
|---|---|---|
| Week 1 (Nov 2 to 8) | 6 | 3.3 |
| Week 2 (Nov 9 to 15) | 6 | 3.3 |
| Week 3 (Nov 16 to 22) | 6 | 2.5 |
| Week 4 (Nov 23 to 29) | 6 | 2.5 |
Weeks 1 and 2 come out at about 3.3 hours against Jo's 4 hours; weeks 3 and 4 at about 2.5. It fits, with little slack. If a week gets busy, drop the Everyday bakes posts first (Nov 6, 21 and 28); the pie and pickup posts carry the goal.
Week one drafts
1. Instagram, Mon Nov 2, Carousel (Holiday pie preorders) - Caption: Holiday pie preorders are open! 🥧 Apple crumble, pumpkin and maple pecan, $34 each, baked here at Little Fern. Preorder by Friday Nov 20 and pick up Nov 25 or 26, 8am to 2pm, at 412 Alder St. Link in bio to reserve yours. - Visual direction: Slide 1, overhead shot of all three pies with the text "Holiday pie preorders are open." Slides 2 to 4, one pie per slide with its name and $34. Last slide: "Order by Nov 20. Pickup Nov 25 and 26. Link in bio." - CTA: Preorder via link in bio (littlefern.test/pies).
2. Facebook, Mon Nov 2, Photo (Holiday pie preorders) - Caption: Our holiday pie preorders are open! Choose apple crumble, pumpkin or maple pecan, $34 each. Order by Friday Nov 20, then pick up Wednesday Nov 25 or Thursday Nov 26, 8am to 2pm, at 412 Alder St. Reserve yours: littlefern.test/pies - Visual direction: The three pie lineup photo, warm light. - CTA: Preorder at littlefern.test/pies.
3. Instagram, Wed Nov 4, Short video (Behind the bake) - Caption: Every holiday pie starts right here. 👀 [one line on what the clip shows]. Preorder yours by Nov 20; link in bio. - Visual direction: Kitchen video 1, trimmed to the best 10 to 20 seconds, with "Holiday pies: order by Nov 20" on screen in the last 3 seconds. - CTA: Preorder via link in bio.
4. Facebook, Thu Nov 5, Short video (Behind the bake) - Caption: A peek inside our kitchen. Holiday pies are on preorder until Nov 20, with pickup Nov 25 and 26. Order here: littlefern.test/pies - Visual direction: Kitchen video 1, square crop, captions on screen for sound off viewers. - CTA: Preorder at littlefern.test/pies.
5. Instagram, Fri Nov 6, Photo (Everyday bakes) - Caption: Weekend sourdough is ready. 🍞 Come see us at 412 Alder St, and ask about holiday pie preorders while you're here. - Visual direction: Sourdough loaf sliced to show the crumb, natural light. - CTA: Visit this weekend.
6. Instagram, Sat Nov 7, Story (Pickup and how it works) - Frame 1: "How holiday pie preorders work" over the pie lineup photo. - Frame 2: "1. Pick your pie at the link: apple crumble, pumpkin or maple pecan, $34." Link sticker to littlefern.test/pies. - Frame 3: "2. Order by Friday Nov 20." - Frame 4: "3. Pick up Nov 25 or 26, 8am to 2pm, 412 Alder St." - Frame 5: Poll sticker: "Which pie are you getting?" (apple crumble, maple pecan). - CTA: Link sticker to preorder.
Placeholder left: the one line describing what kitchen video 1 shows (draft 3), since I can't see the video.
CSV block
date,platform,pillar,format,topic,asset,effort,status
2026-11-02,Instagram,Holiday pie preorders,Carousel,"Preorders open: apple crumble, pumpkin, maple pecan",Product photos (3 pies),Low,Draft
2026-11-02,Facebook,Holiday pie preorders,Photo,"Preorders open, link and pickup details",Product photo (pie lineup),Low,Draft
2026-11-04,Instagram,Behind the bake,Short video,Pies coming together in the kitchen,Kitchen video 1,Low,Draft
2026-11-05,Facebook,Behind the bake,Short video,Same kitchen clip with preorder link,Kitchen video 1,Low,Draft
2026-11-06,Instagram,Everyday bakes,Photo,Weekend sourdough,Product photo (sourdough),Low,Draft
2026-11-07,Instagram,Pickup and how it works,Story,How preorders work in 3 steps,Product photos plus new text frames,Medium,Draft
2026-11-09,Instagram,Holiday pie preorders,Photo,Spotlight: maple pecan,Product photo (maple pecan),Low,Planned
2026-11-09,Facebook,Pickup and how it works,Text with photo,"Pickup Nov 25 and 26, 8am to 2pm, 412 Alder St",Product photo,Low,Planned
2026-11-11,Instagram,Behind the bake,Short video,Sourdough and pastry process,Kitchen video 2,Low,Planned
2026-11-12,Facebook,Holiday pie preorders,Photo,Spotlight: apple crumble,Product photo (apple crumble),Low,Planned
2026-11-13,Instagram,Holiday pie preorders,Photo,Spotlight: pumpkin,Product photo (pumpkin),Low,Planned
2026-11-14,Instagram,Pickup and how it works,Carousel,"Pie preorder FAQ: price, deadline, pickup",New designed slides plus product photos,Medium,Planned
2026-11-16,Instagram,Behind the bake,Short video,A morning in the Little Fern kitchen,Kitchen video 3,Low,Planned
2026-11-16,Facebook,Holiday pie preorders,Photo,Deadline is Friday Nov 20,Product photo (pie lineup),Low,Planned
2026-11-18,Instagram,Holiday pie preorders,Carousel,Two days left to preorder,Product photos (3 pies),Low,Planned
2026-11-19,Facebook,Holiday pie preorders,Short video,"Last chance tomorrow, with kitchen clip",Kitchen video 3,Low,Planned
2026-11-20,Instagram,Holiday pie preorders,Story,Last day to preorder,Product photos plus link sticker,Low,Planned
2026-11-21,Instagram,Everyday bakes,Photo,Sourdough for your holiday table (walk in),Product photo (sourdough),Low,Planned
2026-11-23,Instagram,Pickup and how it works,Carousel,"Pickup week: when, where, what to bring","Reuse FAQ slides from Nov 14, updated",Low,Planned
2026-11-23,Facebook,Pickup and how it works,Text with photo,Pickup reminder Nov 25 and 26,Product photo,Low,Planned
2026-11-25,Instagram,Pickup and how it works,Story,Pickup day 1 is today,New phone photos on the day,Low,Planned
2026-11-25,Facebook,Pickup and how it works,Photo,Pickup day 1 is today,New phone photo on the day,Low,Planned
2026-11-26,Instagram,Pickup and how it works,Story,Pickup day 2 is today,New phone photos on the day,Low,Planned
2026-11-28,Instagram,Everyday bakes,Short video,"Thank you, and back to everyday bakes",Kitchen video 4,Low,Planned
Needs your decision
- Approve the calendar before anything is scheduled. I have not scheduled or posted anything.
- Approve or edit the 6 week one drafts before publishing, and fill in the one placeholder in draft 3.
- Confirm Jo is fine with roughly 3 hours a week, or tell me to cut the Everyday bakes posts.