I can write Acme's update, but I don't have enough to write it honestly yet. "A bunch of SEO stuff and some ads" can't become outcomes, and an annoyed client is exactly the one who will check the dates.
What I need (required): 1. This week's tasks with status. Each task marked done, in progress (with its expected date) or blocked (with the reason). Only tasks marked done will appear under "Done this week". 2. Next week's plan. The tasks planned for next week. 3. The week and the client name. Which week is this (start date)? Is "Acme" the name to use in the subject? 4. The launch delay. What launch was delayed, what was the original date, what is the new date, and why? The delay goes in the Changes section and in the status line. Without the dates I'd have to guess, and a guessed date in a delay update makes things worse.
Optional, with the defaults I'll use: - Client asks: anything Acme must provide or decide, with a date. Default: "Nothing needed this week." - Metrics: up to 2 numbers Acme cares about, this week and last, with the source. Default: no metrics section. - Other changes: default "No changes" besides the launch.
Status call: with a delayed launch, the status will likely be "At risk" or "Blocked", depending on whether the new date depends on something from Acme. I'll quote the line that decides it.
Send these, and I'll return a subject line, the status, done, in progress, next week, needs from you, metrics, changes, and a word count under 200. You review and send it.