Welcome sequence: PrepPal meal prep planner downloaders (fictional)
Inputs used: audience (busy parents who download the free "Weekly meal prep planner" PDF), activation action (start the 7 day free trial), offer (none; no email invents a discount or deadline), links (preppal.test/planner.pdf, preppal.test/trial), trial terms (7 days free, no credit card to start, trial simply ends if you don't subscribe, $6/month after that), proof ("Over 3,000 trial users last quarter," used only in that wording), voice (casual, short sentences, light humor). The voice is based on your description, not sample emails, so treat it as a first pass; past emails would let me match it more closely.
Counts: subject and preview character counts include spaces; body word counts exclude the subject.
Sequence map table: email, timing, job, exit rule
Goal action: start the 7 day free trial (event: trial_started).
| Timing | Job | Exit rule | |
|---|---|---|---|
| 1 | Immediately after download | Deliver the planner, point to one next step | Exit to the trial onboarding flow when trial_started fires |
| 2 | Day 1 | Walk through starting the 7 day free trial | Exit to the trial onboarding flow when trial_started fires |
| 3 | Day 3 | Proof from provided material | Exit to the trial onboarding flow when trial_started fires |
| 4 | Day 5 | Handle objections | Exit to the trial onboarding flow when trial_started fires |
| 5 | Day 7 | Direct ask | Exit to the trial onboarding flow when trial_started fires |
Offer: none in any email. No countdowns or fake deadlines.
Each email: subjects, preview, body, CTA
Email 1 (Immediately after download): Deliver the planner, point to one next step
Subject lines (pick one): - Your meal prep planner is here (30 characters, direct) - Sunday you is going to love this (32 characters, curiosity) - Plan a week of family dinners (29 characters, benefit led)
Preview text: Your download link is inside, plus one tip to make the plan stick. (66 characters)
Body (105 words):
Hi {first_name},
Here's your Weekly Meal Prep Planner, as promised.
Download your meal prep planner
Print it, stick it on the fridge, and fill it in before the week gets loud. Your future self says thanks. Your past self who bought three bags of spinach "just in case" is less sure.
One tip: pick your three easiest dinners first. Fill the gaps after. It keeps the plan realistic on a busy weeknight.
Want the plan on your phone instead of the fridge? That's what the PrepPal app is for. More on that tomorrow. The planner works fine on its own.
Happy prepping, The PrepPal team
CTA: "Download your meal prep planner" button linking to preppal.test/planner.pdf
Email 2 (Day 1): Walk through starting the 7 day free trial
Subject lines (pick one): - How to start your PrepPal free trial (36 characters, direct) - Your planner, minus the eraser (30 characters, curiosity) - Plan the week in the app, free for 7 days (41 characters, benefit led)
Preview text: No credit card needed. Seven days to see if it beats paper. (59 characters)
Body (92 words):
Hi {first_name},
Got the planner? Nice. Here's the next level: the same plan, in the app, without the eraser smudges.
Starting your free trial takes three steps:
- Go to the trial page.
- Start your 7 day free trial. No credit card needed.
- Plan this week's dinners in the app.
That's it. If the app doesn't beat paper for you, the trial simply ends after 7 days. Nothing to cancel. Keep the PDF. We'll still like you.
See you in there, The PrepPal team
CTA: "Start your 7 day free trial" button linking to preppal.test/trial
Email 3 (Day 3): Proof from provided material
Subject lines (pick one): - Over 3,000 people tried this last quarter (41 characters, direct) - You're not the only one meal prepping (37 characters, curiosity) - Join 3,000+ trial users from last quarter (41 characters, benefit led)
Preview text: Lots of people tried PrepPal last quarter. Seven days, no card needed. (70 characters)
Body (96 words):
Hi {first_name},
Quick one today.
Over 3,000 people started a PrepPal free trial last quarter. That's a lot of planned dinners. Probably some very organized lunch boxes too.
They started where you are now: a good intention and a busy week. The trial lasts 7 days, so you can plan one full week of dinners before you decide anything. No credit card needed to start.
If you've been using the PDF, you already know how planning works. The app just keeps it in your pocket.
Talk soon, The PrepPal team
CTA: "Start your 7 day free trial" button linking to preppal.test/trial
Email 4 (Day 5): Handle objections
Subject lines (pick one): - Not sure an app is for you? (27 characters, direct) - The catch? There isn't much of one (34 characters, curiosity) - Free week, no card, nothing to cancel (37 characters, benefit led)
Preview text: Card, cancelling, cost: the three questions we hear most, answered. (67 characters)
Body (109 words):
Hi {first_name},
Maybe one of these is on your mind:
"Do I need a credit card?" Nope. You can start the 7 day trial without one.
"Will I have to remember to cancel?" No. If you don't subscribe, the trial simply ends.
"What does it cost after that?" Plans are $6 a month, only if you decide to subscribe.
"I already have the planner." Great, keep it. The trial is just a way to see if planning in the app is easier for you. Some people love paper. No judgment.
Something else holding you back? Hit reply and tell us.
The PrepPal team
CTA: "Try PrepPal free for 7 days" button linking to preppal.test/trial
Email 5 (Day 7): Direct ask
Subject lines (pick one): - Ready to try PrepPal for a week? (32 characters, direct) - One week. One plan. Want in? (28 characters, curiosity) - Plan next week's dinners, free (30 characters, benefit led)
Preview text: A simple ask: plan next week in PrepPal. Free for 7 days, no card. (66 characters)
Body (93 words):
Hi {first_name},
It's been a week since you grabbed the planner. Hope it's earning its spot on the fridge.
Here's our direct ask: plan next week in PrepPal. The free trial lasts 7 days, which is exactly one week of dinners. Convenient, right? We planned that. (We plan everything.)
No credit card needed, and nothing to cancel if it's not for you.
This is our last welcome email about the trial. After this, you'll just get our regular emails.
Thanks for prepping with us, The PrepPal team
CTA: "Start your 7 day free trial" button linking to preppal.test/trial
Notes: - Email 2: the three steps describe starting the trial from your trial page. If the app's signup flow has different steps, replace them. - Email 3: the only proof used is "Over 3,000 trial users last quarter." Subject 3 shortens it to "3,000+," which means the same. - Email 4: every answer comes from the trial terms you gave (no card, trial simply ends, $6/month).
Setup notes for the platform
- Trigger: subscriber downloads the Weekly meal prep planner PDF (form or tag for that lead magnet).
- Delays from signup: Email 1 immediately, Email 2 day 1, Email 3 day 3, Email 4 day 5, Email 5 day 7.
- Exit rule: the flow depends on the trial_started event you said the app sends. Before each email, check for it; if it has fired, exit the subscriber to the trial onboarding flow. Please confirm the event name in your platform matches exactly, and send a test event before switching the flow on.
- Personalization: {first_name} in each greeting, with a fallback such as "there."
- Plain text version: create one per email, writing links out in full (for example "Start your 7 day free trial: preppal.test/trial").
- Accessibility: all links and buttons use descriptive text ("Download your meal prep planner," "Start your 7 day free trial"), never "click here." No meaning is carried by images alone; give any image alt text.
- Unsubscribe: keep the platform's unsubscribe link and footer in every email. Do not remove it.
- Nothing has been loaded into any platform.
Needs your decision
- Approve or edit the copy before it is loaded into any platform.
- Confirm the trial_started event name, then approve before the flow is switched on.
- Optional: send two or three past emails if you'd like the voice matched from real samples.