Real run

Win-Back Email Sequence Writer

Sample 1 · 2026-10-29 · Grok Bot executor subagent (model family not disclosed)

Bot page

Segment definition

  • Enters: customers with at least 1 past order whose last order was 150 or more days ago (your lapse rule).
  • Needs: a last order date field and an order count field on each profile in Klaviyo or Mailchimp.
  • From name: Kettle & Crumb (default: brand name).

Sequence overview

Timing is taken from your input. Day 0 is the day a customer enters the segment.

Email Send timing Goal Offer
1 Day 0 (on entry) Show what is new since spring None
2 Day 5 Point to the best sellers and the easy returns None
3 Day 9 Give the offer 15% off with COMEBACK15, minimum $25, ends November 30, 2026

Email drafts

Subject and body limits: subject under 50 characters, body under 150 words. Counts were checked by script; body counts exclude the CTA button label and the footer.

Email 1 (Day 0)

  • Subject: Three new autumn teas at Kettle & Crumb (39 characters)
  • Preview text: Smoked Pear Oolong, Cardamom Rooibos and Maple Black.
  • Body (70 words):

Hello from Kettle & Crumb,

A few things have changed since spring, and we wanted you to hear about them.

We have three new autumn blends: Smoked Pear Oolong, Cardamom Rooibos and Maple Black.

You can now buy refill pouches, which cut packaging.

And free shipping now starts at $35. It used to start at $50.

Have a look at the new blends whenever you like.

Warmly, Kettle & Crumb

  • CTA button: See the autumn blends, linking to https://kettleandcrumb.example/autumn
  • Footer: Manage your emails at https://kettleandcrumb.example/preferences

Email 2 (Day 5)

  • Subject: Our two best selling teas (25 characters)
  • Preview text: Earl Grey Cream and Jasmine Pearls, plus easy returns.
  • Body (57 words):

Hello again,

If you're not sure where to start, our two best sellers are Earl Grey Cream and Jasmine Pearls.

Prefer to try something new? The autumn blends are in the shop too.

If a tin isn't right for you, you can return it unopened within 30 days.

Free shipping starts at $35.

Warmly, Kettle & Crumb

  • CTA button: Shop the best sellers, linking to https://kettleandcrumb.example/shop
  • Footer: Manage your emails at https://kettleandcrumb.example/preferences

Email 3 (Day 9)

  • Subject: 15% off your next order of tea (30 characters)
  • Preview text: Use code COMEBACK15 on orders of $25 or more.
  • Body (42 words):

Hello,

Here is 15% off one order with code COMEBACK15.

The code works on orders of $25 or more and ends November 30, 2026.

Unopened tins can still be returned within 30 days.

Free shipping starts at $35.

Warmly, Kettle & Crumb

  • CTA button: Use COMEBACK15 in the shop, linking to https://kettleandcrumb.example/shop
  • Footer: Manage your emails at https://kettleandcrumb.example/preferences

Suppression and exit rules

  • Exit: a customer leaves the flow as soon as they place an order.
  • Suppress: unsubscribed and bounced profiles, and anyone who has ordered since entering.
  • Optional: exclude anyone who received a win-back sequence before. You didn't say, so this is off unless you ask.
  • Offer use: COMEBACK15 appears only in Email 3, as your offer policy says.

Needs your decision

  • Approve the segment and flow before they go live.
  • Email 3: tell me if COMEBACK15 excludes any products, so the email can say so.