Happy to write this for Kettle & Crumb. Four required items are missing or undecided, and each one changes the copy:
- Lapse rule. "A while" isn't a rule your email platform can use. Who counts as lapsed? For example: at least 1 past order and last order 120 or more days ago.
- Offer. "Maybe 15% or free shipping" is still open. Pick one, with its terms: code, minimum order and end date, or "no discount". I write offer terms exactly as approved, and I only say "ends soon" when there's a real end date.
- Brand facts. What's new since these customers last bought (new teas, packaging, policy changes), your best sellers, your shipping and returns policy, and your tone. Without these I'd be filling emails with things I made up.
- Links. I have https://kettleandcrumb.example/shop. I also need the URL for any new products page and your email preferences page, which goes in every footer.
Defaults I'll use unless you say otherwise: - Number of emails: 4, as you asked (my default is 3). - Timing: written as [SET: days after entering segment] for each email, unless you give me days. - From name: Kettle & Crumb. - Exit rule: anyone who places an order leaves the flow.
Send those four items and you'll get the segment definition, a sequence overview, all 4 drafts (subject, preview, body, one CTA each) and the suppression rules.