Works with Google Analytics 4
- Tested
A/B Test Hypothesis Writer
Turn observations and evidence about one page into testable if then because hypotheses, each with a per variant sample size and run time
- Tested
Content Decay Refresh Planner
Find blog posts losing organic clicks, diagnose why each one is decaying, and produce a refresh plan ordered by recoverable traffic
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GA4 AI Assistant Channel Group Builder
Build a GA4 custom channel group plan that puts AI assistant referrals in their own channel, test the proposed regex against the user's
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GA4 Cross Domain Tracking Plan
Plan GA4 cross domain measurement for a site whose journey crosses domains (for example a store and a hosted checkout), list domains to
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GA4 Event Tracking Plan
Turn business goals and a list of key site actions into a GA4 event tracking plan with event names, triggers, parameters, key event flags
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GA4 Internal Traffic Filter Plan
Plan GA4 internal traffic rules and data filters from the user's office and VPN IP list, a traffic_type rule per location, a filter that
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GA4 Not Set and Unassigned Traffic Diagnoser
Diagnose '(not set)' and Unassigned rows in GA4 traffic reports by checking the user's data against the causes Google documents (missing
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GA4 Scroll and Video Engagement Plan
Turn a team's questions about reading depth and video viewing into a GA4 measurement plan, what enhanced measurement already answers, which
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GA4 Weekly Anomaly Report
Each week, compare key GA4 metrics to the prior four weeks, flag real anomalies by channel and landing page, and write a short report with
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Marketing Attribution Notes
Apply first touch, last touch and linear attribution to supplied conversion paths, show per path credit, sum channel totals by model, and
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UTM Taxonomy Audit
Audit a list of tagged campaign URLs or a source and medium export against a naming convention, count issues per row then in total, and
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