Analytics and reporting, Marketing analyst
34
Audit a Google Tag Manager container for duplicate and broken tags
Audit campaign URLs and source/medium against a UTM convention
Compare first touch, last touch and linear attribution on conversion paths
Diagnose "(not set)" and unassigned traffic in GA4
Filter internal and developer traffic out of GA4
Flag weekly GA4 anomalies by channel and landing page
Set up cross-domain tracking in GA4
Write a GA4 event tracking plan from business goals
- Requested
Audit Shopify and GA4 purchase tracking for gaps
- Requested
Build a cohort retention table from order data
- Requested
Build a funnel report in Mixpanel or Amplitude
- Requested
Build a HubSpot attribution report
- Requested
Build a Looker Studio dashboard for marketing KPIs
- Requested
Build a marketing mix model brief with data requirements
- Requested
Build a self-reported attribution question and analyze answers
- Requested
Build an executive marketing dashboard with five or fewer KPIs
- Requested
Calculate customer acquisition cost by channel
- Requested
Calculate LTV to CAC and payback period
- Requested
Design an incrementality test for a channel
- Requested
Detect bot traffic spikes in analytics
- Requested
Explain a month-over-month traffic change to leadership
- Requested
Export GA4 to BigQuery and write starter queries
- Requested
Forecast next quarter leads from pipeline history
- Requested
Plan server-side tagging
- Requested
Reconcile ad platform conversions with backend revenue
- Requested
Set up consent mode v2 with a consent management platform
- Requested
Set up GA4 key events and create Google Ads conversions from them
- Requested
Set up Search Console and GA4 linking with Looker Studio blending
- Requested
Track video and scroll engagement in GA4
- Requested
Write a data dictionary for marketing metrics
- Requested
Write a marketing experiment log template
- Requested
Write a quarterly marketing business review
- Requested
Write a UTM builder sheet with locked values
- Requested
Write a weekly KPI email for a leadership team
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