Marketing ops for Looker Studio
19
Audit campaign URLs and source/medium against a UTM convention
Compare first touch, last touch and linear attribution on conversion paths
Filter internal and developer traffic out of GA4
Flag weekly GA4 anomalies by channel and landing page
Write a GA4 event tracking plan from business goals
- Requested
Build a Looker Studio dashboard for marketing KPIs
- Requested
Build a marketing mix model brief with data requirements
- Requested
Build an executive marketing dashboard with five or fewer KPIs
- Requested
Calculate customer acquisition cost by channel
- Requested
Calculate LTV to CAC and payback period
- Requested
Design an incrementality test for a channel
- Requested
Export GA4 to BigQuery and write starter queries
- Requested
Forecast next quarter leads from pipeline history
- Requested
Plan server-side tagging
- Requested
Reconcile ad platform conversions with backend revenue
- Requested
Set up consent mode v2 with a consent management platform
- Requested
Set up Search Console and GA4 linking with Looker Studio blending
- Requested
Write a UTM builder sheet with locked values
- Requested
Write a weekly KPI email for a leadership team
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