PPC specialist
56
Audit wasted spend in a Google Ads search terms report

Bid Strategy by Conversion Volume

Check an account for policy-limited ads and fix them

Find keywords with low Quality Score and the component dragging them down

Find search terms to add as exact or phrase match keywords

Google Ads Call Tracking Plan

Pace monthly spend against budget and adjust daily budgets

Pre-launch Negative Keyword List

Read auction insights to see which competitors entered your auctions

Review a Google Ads change history after a performance drop

Review geo performance and exclude poor regions

Review Search Partners and display network leakage in search campaigns

Rewrite product titles in a Shopping feed for relevance

Score keyword to ad to landing page message match by ad group

Set ad schedules from hour-of-day and day-of-week conversion data

Write ad copy for a competitor conquesting campaign within trademark policy

Write responsive search ad headlines and descriptions for one ad group
- Requested

Audit a Google Ads account inherited from another agency
- Requested

Audit match type use after Google's broad match changes
- Requested

Build a cross-account budget pacing alert for an agency
- Requested

Build a Google Shopping campaign structure by margin tier
- Requested

Build a negative keyword list for a new account before launch
- Requested

Build a YouTube ads campaign for consideration
- Requested

Build an A/B ad test using ad variations or experiments
- Requested

Build an Amazon Sponsored Products campaign structure
- Requested

Calculate target CPA or ROAS from margins and lifetime value
- Requested

Choose a bidding strategy for a campaign based on its conversion volume
- Requested

Create labels and naming conventions for an ad account
- Requested

Create remarketing audiences from GA4 for search campaigns
- Requested

Detect click fraud signals in search campaigns
- Requested

Diagnose a sudden CPC increase
- Requested

Fix Merchant Center product disapprovals
- Requested

Harvest Amazon search terms from auto campaigns into manual ones
- Requested

Import Google Ads campaigns into Microsoft Advertising and fix gaps
- Requested

Pause or rework keywords with spend and zero conversions over a set window
- Requested

Plan a brand campaign and decide whether to bid on your own brand
- Requested

Plan a Google Ads account for a B2B SaaS free trial
- Requested

Plan a local services or call campaign for a service business
- Requested

Plan a Microsoft Advertising LinkedIn profile targeting test
- Requested

Plan a Performance Max asset group set by product theme
- Requested

Plan a seasonal budget ramp for a peak period
- Requested

Plan Demand Gen campaign creative and audiences
- Requested

Plan landing page tests for a high-spend ad group
- Requested

Plan offline conversion imports from a CRM for lead quality
- Requested

Read Performance Max search term insights and decide brand exclusions
- Requested

Reconcile Google Ads conversions with CRM leads
- Requested

Restructure an account from many single-keyword ad groups into themed groups
- Requested

Set up call tracking for Google Ads calls
- Requested

Set up conversion tracking for leads with enhanced conversions
- Requested

Upload and refresh Customer Match lists safely
- Requested

Write a Google Ads script brief for a developer
- Requested

Write a monthly PPC performance summary for a stakeholder
- Requested

Write ad customizer and countdown setups for promotions
- Requested

Write Amazon Sponsored Brands headlines
- Requested

Write keyword lists for a new product from scratch
- Requested

Write sitelink, callout and structured snippet assets
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