Google Sheets

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  • Analyze repeat purchase rate and time between orders

  • Audit campaign URLs and source/medium against a UTM convention

  • Build a four-week organic social calendar from goals and pillars

  • Compare first touch, last touch and linear attribution on conversion paths

  • Open-Ended Survey Coder

  • Pace monthly spend against budget and adjust daily budgets

  • Return Reason Product Page Fixer

  • Roll up KPIs across many clients and flag who needs attention

  • Self-Reported Attribution Analyzer

  • Striking Distance Keyword Finder

  • Turn a month of channel exports into a client-ready report

  • Value Tier Lookalike Plan

  • YouTube Channel Metadata Audit

  • Requested

    Allocate budget across Meta, TikTok and Google using marginal results

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    Build a 301 redirect map for a site migration

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    Build a cohort retention table from order data

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    Build a competitive landscape map

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    Build a content inventory and audit spreadsheet

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    Build a creative testing tracker across platforms

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    Build a cross-account budget pacing alert for an agency

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    Build a market sizing estimate (TAM, SAM, SOM) with sources

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    Build a marketing tech stack inventory and find overlap

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    Build an ad creative naming convention for reporting by concept

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    Calculate break-even ROAS for paid social

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    Calculate contribution margin per order by channel

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    Calculate customer acquisition cost by channel

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    Calculate event ROI from pipeline and costs

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    Calculate LTV to CAC and payback period

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    Calculate statistical significance and power for a finished test

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    Calculate target CPA or ROAS from margins and lifetime value

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    Code and summarize open-ended survey responses

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    Design an incrementality test for a channel

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    Estimate revenue impact of a conversion lift with stated assumptions

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    Forecast next quarter leads from pipeline history

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    Forecast traffic upside of an SEO project for buy-in, with stated assumptions

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    Measure community health with a defined metric set

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    Plan a discount strategy that protects margin

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    Plan a field event or dinner series

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    Plan a local events marketing calendar

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    Plan a marketing calendar for the year

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    Plan a podcast sponsorship test

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    Plan a quarterly content strategy from goals and audience research

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    Plan agency capacity and utilization by person

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    Plan an award submission calendar and write an entry

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    Plan an editorial calendar from keyword clusters

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    Plan digital PR link building around a data story

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    Plan programmatic SEO pages from a dataset with real unique value

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    Prepare an original research report designed to earn citations

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    Price a new plan using value metrics and competitor pricing

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    Price a retainer from hours and margin targets

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    Prioritize a CRO backlog using a stated scoring model

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    Read an A/B test result and decide ship, kill or rerun

  • Requested

    Reconcile ad platform conversions with backend revenue

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    Reverse-engineer lead targets from a revenue goal

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    Run a client health score review

  • Requested

    Track influencer campaign results with codes and links

  • Requested

    Write a data-driven press angle from internal data

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    Write a marketing budget plan by channel and quarter

  • Requested

    Write a newsletter sponsorship buy plan

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    Write a post-test learning summary for a test archive

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    Write a UTM builder sheet with locked values

  • Requested

    Write a vendor evaluation scorecard for a marketing tool

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    Write a weekly KPI email for a leadership team

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    Write an annual "state of" report outline from your own data

  • Requested

    Write ROI calculator logic with stated assumptions

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