Paid social for DTC brands
- Tested
Ad Creative Fatigue Diagnoser
Read weekly Meta ad rows and separate ads whose cost per result climbs against their own early weeks while frequency rises from steady ads
- Tested
Meta Ad Copy Variant Writer
Write primary text, headline and description variants for Meta ads from supplied offer facts, each with a character count, angle and the
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Paid Social Creative Test Plan
Turn a product, offer and daily budget into a one variable paid social creative test with cells, per cell budget math, a stated readout
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TikTok Pixel and Events API Setup Plan
Plan a TikTok Pixel and Events API setup for a website, the connection path in Events Manager, the events to send from each source, the
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Value Tier Lookalike Plan
Check a customer list's value column against Meta's format rules, flag rows that would fail, tier the clean rows by value with the rule
- Tested
Weekly Paid Social Performance Note
Write a short weekly paid social note from campaign exports that recomputes spend, CTR, CPM, frequency, CPA and ROAS per campaign for this
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