Landing page improvement cycle

Monthly
  1. 1

    Landing Page CRO Teardown

    Tear down the page

  2. 2

    PPC Landing Page Message Match Review

    Check ad to page match for paid traffic

  3. 3

    A/B Test Hypothesis Writer

    Write hypotheses with sample sizes

  4. 4

    Launch the top test

    Live test

# Landing page improvement cycle
- [ ] 1. Tear down the page (https://mktgbots.com/bots/landing-page-cro-teardown/)
- [ ] 2. Check ad to page match for paid traffic (https://mktgbots.com/bots/ppc-landing-page-message-match/)
- [ ] 3. Write hypotheses with sample sizes (https://mktgbots.com/bots/ab-test-hypothesis-writer/)
- [ ] 4. Launch the top test
- [ ] one test live or a fix shipped
- [ ] test log updated