Responsive Search Ad: TidyBooks, Shopify bookkeeping ad group (fictional)
Inputs used: the landing page copy you pasted (I did not open a live page), keywords "shopify bookkeeping" and "shopify accounting app", offer and proof marked "same as landing page", and brand rules (never say "cheap"; "Shopify" allowed to describe compatibility; friendly, plain tone). Because offer and proof are the same as the page, every claim below comes from the page copy, and there is no mismatch between ad and page. Character counts include spaces.
Claims found on page
Quoted from your pasted landing page copy:
| Type | Claim | Source |
|---|---|---|
| Product | "automated bookkeeping for Shopify stores" | Page |
| Setup | "Connect your store in 5 minutes" | Page |
| Price | "Plans from $29/month" | Page, confirmed in offer_and_proof |
| Offer | "14 day free trial, no card needed" | Page, confirmed in offer_and_proof |
| Proof | "Rated 4.8 by 1,200 merchants on the Shopify App Store" | Page, confirmed in offer_and_proof |
Not on the page, so not used: accuracy claims, time saved, accountant or tax features, integrations other than Shopify, "best" or "#1."
Headlines table with angle and character count
Limit: 30 characters.
| # | Headline | Angle | Characters | Status |
|---|---|---|---|---|
| 1 | Shopify Bookkeeping App | Keyword match | 23 | OK |
| 2 | Shopify Accounting App | Keyword match | 22 | OK |
| 3 | Bookkeeping for Shopify Stores | Keyword match | 30 | OK (at limit) |
| 4 | Automated Bookkeeping | Benefit | 21 | OK |
| 5 | Automate Your Shopify Books | Benefit | 27 | OK |
| 6 | Your Books, Automated | Benefit | 21 | OK |
| 7 | Rated 4.8 by 1,200 Merchants | Proof | 28 | OK |
| 8 | Rated 4.8 on Shopify App Store | Proof | 30 | OK (at limit) |
| 9 | Plans From $29/Month | Offer | 20 | OK |
| 10 | 14 Day Free Trial | Offer | 17 | OK |
| 11 | No Card Needed for the Trial | Objection handling (cost risk) | 28 | OK |
| 12 | Connect Your Store in 5 Min | Objection handling (setup effort) | 27 | OK |
| 13 | Start Your Free Trial Today | Call to action | 27 | OK |
| 14 | Try TidyBooks Free | Call to action | 18 | OK |
| 15 | TidyBooks for Shopify | Brand | 21 | OK |
Brand and policy check: no line uses "cheap," "best," "#1" or any superlative; no competitor trademarks; no all caps words or repeated punctuation. Near duplicate check: no two headlines share the same key words in the same order (I replaced "Built for Shopify Stores" and "Connect Your Shopify Store" in my first pass because they overlapped with headlines 3 and 12). Reused facts: the 5 minute setup appears once as an objection answer and once in a description; the trial appears in offer and CTA lines with different wording.
Third party name: "Shopify" appears in headlines 1, 2, 3, 5, 8, 15 and descriptions 1, 2, 4, only to describe compatibility, which your brand rules allow. No line implies Shopify endorses TidyBooks. Google can still restrict a trademark if the owner files a complaint, so it is flagged below.
Descriptions table with character count
Limit: 90 characters.
| # | Description | Type | Characters | Status |
|---|---|---|---|---|
| 1 | Automated bookkeeping for Shopify stores. Connect your store and start your free trial. | Benefit plus CTA | 87 | OK |
| 2 | Rated 4.8 by 1,200 merchants on the Shopify App Store. Try TidyBooks free for 14 days. | Proof plus CTA | 86 | OK |
| 3 | Plans from $29/month. Start with a 14 day free trial, no card needed. | Offer | 69 | OK |
| 4 | Worried about setup? Connect your Shopify store in 5 minutes. No card needed to try. | Objection answer | 84 | OK |
Pinning suggestion
Optional: pin headline 1 ("Shopify Bookkeeping App") or headline 3 ("Bookkeeping for Shopify Stores") to position 1 so every ad leads with the keyword. Pinning reduces the number of combinations Google can test, so pin at most one line, or pin two or three keyword headlines together in position 1 to keep some variety. If you are happy for Google to rotate freely, leave everything unpinned.
Path options
Limit: 15 characters each. Display: yourdomain/path1/path2.
| Option | Path 1 | Characters | Path 2 | Characters |
|---|---|---|---|---|
| A | shopify | 7 | bookkeeping | 11 |
| B | bookkeeping | 11 | free-trial | 10 |
Needs your decision
- Approve or edit this copy before it is added to any ad account. I have not added anything.
- Confirm the 4.8 rating and 1,200 merchant count are current on the Shopify App Store before launch; they come from your pasted page copy, and ratings change.
- Shopify trademark: you allowed compatibility use; confirm you're comfortable that Google may still limit these lines if the trademark owner restricts it.
- Decide whether to pin a keyword headline.