I can plan it, but the list comes first: a value-based lookalike is seeded from a customer value audience built from the list, so I'd be setting up something with no source. I need three things:
- What the value number means, in your words: order value, lifetime value, items bought, or something else. Meta lets you choose, but it has to be the same meaning in every row.
- How many customers are in the full file. Meta's minimum is in the table below; if the file is under it, I stop before tiering.
- An extract of rows with a row id and the value only, with names, emails and phone numbers removed. Please don't paste customer identifiers here. I check each value is a plain whole or decimal number with no currency characters, flag rows that would fail, and tier the clean ones.
| Rule | Value | Source |
|---|---|---|
| Customer list minimum | 1,000 customers | https://www.facebook.com/business/help/2082575038703844 |
Optional: the goal. My default is prospecting with a lookalike. Tell me if you'd rather exclude existing best customers instead, or both.
Lookalike size and location are questions for you; my sources give no size rule.
I won't upload the list or create any audience. Every upload step stays held for your approval.