Paid search for SaaS
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Google Ads Change History Review
Line up a Google Ads change history export against daily performance around a drop, list the changes made in the window before it, and rank
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Google Ads Wasted Spend Audit
Run a weekly audit of a Google Ads account that finds spend with no conversions, irrelevant search terms and budget leaks, then drafts
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PPC Budget Pacing Planner
Check month to date Google Ads spend against the monthly budget, project month end spend per campaign from the current daily rate, and
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PPC Landing Page Message Match Review
Score how well each paid search ad group's keywords and ads match the landing page it sends traffic to, and list fixes ranked by spend
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Quality Score Component Diagnoser
Find Google Ads keywords with low Quality Score, name the component rated Below average (expected CTR, ad relevance or landing page
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Responsive Search Ad Copy Builder
Write a full set of responsive search ad headlines and descriptions for one ad group that fit character limits, cover distinct angles and
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Search Term Keyword Promoter
Read a Google Ads search terms report, pick the converting terms to add as exact or phrase match keywords and the costly non converting
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