Paid search for Agency owner
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Ad Schedule Planner from Conversion Data
Turn a Google Ads day and hour export into an ad schedule proposal, conversion rate and CPA per day and hour block, blocks with enough data
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Auction Insights Reader
Compare two periods of a Google Ads auction insights export to show which domains entered, left or grew in the user's auctions, using
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Bid Strategy by Conversion Volume
For each Google Ads campaign, read 30 days of conversions, cost and value next to the goal, say which bid strategy family fits, which
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Geo Performance Exclusion Review
Review Google Ads performance by location, compute CPA and conversion share per location from the report, check the location option
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Google Ads Call Tracking Plan
Plan which Google Ads call conversion actions a business needs, pick a minimum call length from its own call log, and list setup steps and
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Google Ads Change History Review
Line up a Google Ads change history export against daily performance around a drop, list the changes made in the window before it, and rank
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Google Ads Wasted Spend Audit
Run a weekly audit of a Google Ads account that finds spend with no conversions, irrelevant search terms and budget leaks, then drafts
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Policy Limited Ads Review
Sort a Google Ads ads and assets export by review status and policy details into disapproved items to edit, Eligible (limited) items that
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PPC Budget Pacing Planner
Check month to date Google Ads spend against the monthly budget, project month end spend per campaign from the current daily rate, and
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PPC Landing Page Message Match Review
Score how well each paid search ad group's keywords and ads match the landing page it sends traffic to, and list fixes ranked by spend
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Pre-launch Negative Keyword List
Before a new Google Ads Search account launches, turn the business's offer, what it does not sell and a keyword idea list into themed
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Quality Score Component Diagnoser
Find Google Ads keywords with low Quality Score, name the component rated Below average (expected CTR, ad relevance or landing page
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Search Partners and Display Leakage Review
Review Search campaigns' network settings and a by network performance split to show what Google search partners and the Display Network
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Search Term Keyword Promoter
Read a Google Ads search terms report, pick the converting terms to add as exact or phrase match keywords and the costly non converting
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