Weekly Google Ads hygiene

Weekly
  1. 1

    Google Ads Wasted Spend Audit

    Audit wasted spend and search terms

  2. 2

    PPC Landing Page Message Match Review

    Check message match on top spending ad groups

  3. 3

    Responsive Search Ad Copy Builder

    Refresh weak ads

  4. 4

    Pace budgets

    Adjusted budgets

# Weekly Google Ads hygiene
- [ ] 1. Audit wasted spend and search terms (https://mktgbots.com/bots/google-ads-wasted-spend-audit/)
- [ ] 2. Check message match on top spending ad groups (https://mktgbots.com/bots/ppc-landing-page-message-match/)
- [ ] 3. Refresh weak ads (https://mktgbots.com/bots/rsa-ad-copy-builder/)
- [ ] 4. Pace budgets
- [ ] negatives added
- [ ] one ad test running
- [ ] pacing on track

Sources

  1. About responsive search ads - Google Ads Help